Privacy Policy for
Your privacy matters to us. This Privacy Policy explains exactly what personal data 7777bt collects from players in Bangladesh, how that data is used, who it may be shared with, and how you can exercise your rights over your own information.
At a Glance
How 7777bt
We process personal data only to the extent necessary to deliver a safe, secure, and personalised gaming experience. The six principles below summarise our approach before the full legal detail follows in each section.
Minimal Collection
We collect only the personal data required to operate your account, verify your identity, process transactions, and comply with anti-money-laundering obligations. Nothing more.
No Data Sales
7777bt does not sell, rent, or trade your personal information to third-party marketers. Data shared with partners is limited strictly to what is needed to deliver specific services.
SSL Encryption
All data transmitted between your device and 7777bt.app is protected by industry-standard SSL/TLS encryption. Sensitive fields such as passwords and payment details are never stored in plain text.
Defined Retention
We retain personal data only for as long as necessary for the purpose it was collected, or as required by applicable law. Account data is deleted or anonymised within 5 years of account closure, subject to legal hold obligations.
Your Rights, Respected
You have the right to access, correct, and request deletion of your personal data. You may also object to certain types of processing or request a portable copy of your data at any time.
Opt-Out of Marketing
Promotional communications from 7777bt are entirely opt-in. You can withdraw consent for marketing messages at any time by updating your account preferences or contacting our support team directly.
Section 1
Information
Transparency commitment: 7777bt collects personal data through three channels — information you provide directly, information generated automatically by your use of the Platform, and information we receive from trusted third-party partners such as payment processors and identity verification services.
The table below sets out the categories of personal data 7777bt may collect and the primary reason for collecting each category.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, national ID number, passport scan | Account registration, KYC verification, age confirmation |
| Contact Data | Email address, mobile phone number, district/division in Bangladesh | Account communication, support, transaction notifications |
| Financial Data | bKash/Nagad/Rocket/Upay account reference, card type and last 4 digits, transaction history in BDT | Deposit and withdrawal processing, fraud prevention, AML compliance |
| Technical Data | IP address, device type, browser, operating system, session timestamps | Security monitoring, fraud detection, platform optimisation |
| Usage Data | Pages visited, games played, betting history, bonus usage, session duration | Service personalisation, responsible gaming monitoring, analytics |
| Communications Data | Live chat transcripts, support emails, dispute records | Service improvement, dispute resolution, compliance evidence |
| Marketing Preferences | Opt-in/opt-out status, preferred game categories, promotional history | Targeted promotions (with consent only), re-engagement campaigns |
We do not collect special categories of sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data) unless explicitly required for identity verification purposes under anti-money-laundering obligations and with your express consent.
Children under the age of 18 are not permitted to use the 7777bt Platform. We do not knowingly collect personal data from minors. If we become aware that data has been collected from a person under 18, that data will be deleted immediately and the associated account will be closed. If you believe a minor has registered an account, please notify us at [email protected] without delay.
Section 2
How We Use
7777bt processes personal data only when there is a lawful basis for doing so. The lawful bases we rely on are: performance of a contract (processing necessary to deliver the service you have signed up for), legal obligation (processing required to comply with applicable law), legitimate interests (processing necessary for fraud prevention, security, and platform improvement where those interests are not overridden by your rights), and consent (marketing communications and optional personalisation features).
Specifically, we use your personal data for the following purposes:
- Account management: Creating, maintaining, and closing your player account; verifying your identity and age; processing password resets and account recovery.
- Transaction processing: Handling deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard; reconciling transactions in Bangladeshi Taka; issuing transaction receipts and confirmations.
- Legal compliance: Meeting Know Your Customer (KYC) and Anti-Money Laundering (AML) obligations; retaining financial records for the minimum statutory period; responding to lawful requests from competent authorities.
- Fraud and security: Detecting and preventing fraud, cheating, collusion, and money laundering; monitoring for suspicious betting patterns; protecting the integrity of the Platform.
- Responsible gaming: Monitoring player behaviour for signs of problem gambling; enforcing deposit limits, loss limits, and self-exclusion requests; verifying compliance with the 18+ age restriction.
- Customer support: Responding to your queries, complaints, and dispute submissions via live chat and email; maintaining records of communications for quality assurance.
- Service improvement: Analysing aggregated usage data to improve the Platform, fix bugs, and optimise the player experience; conducting A/B testing on new features.
- Marketing (with consent): Sending promotional emails or SMS notifications about bonuses, seasonal offers (such as BPL season promotions or Eid offers), and new game launches where you have opted in to receive such communications.
We will not use your personal data for purposes that are incompatible with the purposes described above without first notifying you and, where required, obtaining your consent.
Section 3
Data Sharing
We do not sell your data. 7777bt does not sell, rent, or exchange personal data with third-party advertisers or data brokers. Data is shared with external parties only in the limited circumstances described in this section.
7777bt may share your personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate contractual safeguards:
- Payment service providers: bKash, Nagad, Rocket, Upay, Visa network processors, and Mastercard network processors receive the minimum data required to process your deposit or withdrawal transaction. These providers operate under their own privacy policies and are subject to independent financial regulation.
- Identity verification services: Third-party KYC providers may receive your identity documents and personal details to carry out age and identity verification checks. These providers are bound by strict confidentiality and data processing agreements.
- Game providers: Studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive a player identifier and session token to deliver their games. They do not receive your full identity data or financial details.
- Fraud prevention and security: We may share data with industry fraud-prevention databases and security partners where we have a legitimate interest in protecting the Platform and its players from fraudulent activity.
- Legal and regulatory authorities: We may disclose personal data to law enforcement agencies, regulatory bodies, or courts when required to do so by applicable law, a valid court order, or to protect the rights and safety of 7777bt, its players, or the public.
- Professional advisors: Our legal counsel, auditors, and accountants may access limited personal data on a confidential basis where necessary to provide professional services to 7777bt.
All third-party data processors engaged by 7777bt are required to process personal data only in accordance with our instructions, to maintain appropriate security measures, and to refrain from using the data for their own independent purposes. We conduct due diligence on new data processors before engagement and review existing arrangements periodically.
In the event that 7777bt undergoes a business restructuring, merger, or acquisition, your personal data may be transferred to the acquiring entity. In such circumstances, we will notify affected players by email and post a notice on the Platform before the transfer takes effect.
Section 4
Cookies and
7777bt uses cookies and similar tracking technologies (including local storage and session storage) to operate the Platform, remember your preferences, maintain your login session, and gather anonymised analytics data. Cookies are small text files placed on your device by your browser when you visit 7777bt.app.
We use the following categories of cookies:
- Strictly necessary cookies: Essential for the Platform to function. These include session authentication cookies, CSRF protection tokens, and language preference cookies. They cannot be disabled without breaking core functionality.
- Functional cookies: Remember your preferences such as your chosen game lobby view, notification settings, and account display options. These improve your experience but are not required for the Platform to operate.
- Analytics cookies: Collect anonymised data about how players navigate the Platform — which pages are visited most, where sessions end, and how long players spend in different sections. This data is used exclusively to improve the Platform experience. No individual player is identifiable from analytics data.
- Responsible gaming cookies: Track session duration and betting activity to support the delivery of responsible gaming prompts and to enforce self-imposed limits. These are treated as strictly necessary for player protection purposes.
7777bt does not use third-party advertising cookies, behavioural tracking pixels, or social media tracking scripts on its Platform. Your browsing activity on 7777bt.app is not shared with advertising networks.
You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging in or using core Platform features. Instructions for managing cookies are available in the help documentation of all major browsers.
Cookie Summary
Strictly Necessary
Session, auth, security
Functional
Preferences, display
Analytics
Anonymised usage data
Responsible Gaming
Session limits, self-exclusion
Section 5
Data
7777bt retains personal data for as long as necessary to fulfil the purposes for which it was collected, and for any additional period required by applicable legal, regulatory, or contractual obligations. The table below summarises our standard retention periods by data category.
| Data Category | Standard Retention Period | Basis |
|---|---|---|
| Account and identity records | Duration of account plus 5 years after closure | AML / KYC legal obligation |
| Transaction records | 7 years from transaction date | Financial record-keeping obligations |
| Betting and gaming history | 3 years from the date of each wager | Dispute resolution, responsible gaming monitoring |
| Customer support records | 3 years from closure of the support ticket | Quality assurance, dispute resolution |
| Marketing consent records | Duration of consent plus 2 years after withdrawal | Demonstrating lawful basis for processing |
| Technical and log data | Up to 12 months | Security monitoring, fraud investigation |
| Self-exclusion records | Minimum 5 years from exclusion start date | Responsible gaming enforcement |
When the applicable retention period expires, personal data is either securely deleted or anonymised so that it can no longer be linked to an identifiable individual. Anonymised aggregated data (for example, statistical reports on platform usage) may be retained indefinitely as it no longer constitutes personal data.
If you request deletion of your account, we will process the deletion within 30 days. However, data that is subject to a legal hold — such as transaction records within the statutory retention window — will be retained for the minimum required period and then deleted. You will be notified of any such retention obligations at the time of your deletion request.
Section 6
Security
Fair play certified and SSL secured. 7777bt employs a layered security architecture designed to protect your personal data against unauthorised access, accidental loss, destruction, and disclosure. Our security programme is reviewed and updated on a continuous basis.
The technical and organisational measures 7777bt has implemented to protect personal data include:
- Transport layer encryption: All communications between your browser or app and 7777bt.app are encrypted using TLS 1.2 or higher. This protects data in transit from interception or tampering.
- Data encryption at rest: Sensitive personal data stored in our databases — including identity documents, payment references, and hashed passwords — is encrypted at rest using AES-256 or equivalent standards.
- Password hashing: Passwords are never stored in plain text. We use a salted, one-way cryptographic hashing algorithm so that even in the event of a database breach, your password cannot be recovered.
- Access controls: Access to personal data within 7777bt's internal systems is restricted on a strict need-to-know basis. Staff access is authenticated using multi-factor authentication and is logged and audited.
- Intrusion detection: Our platform is monitored 24 hours a day, 7 days a week by automated security systems that detect and alert on anomalous activity, unauthorised access attempts, and potential data breaches.
- Third-party security audits: We engage independent security professionals to conduct periodic penetration testing and vulnerability assessments of our Platform and infrastructure.
Despite these measures, no system is completely impervious to security threats. In the unlikely event of a data breach that poses a risk to your rights and freedoms, 7777bt will notify affected players by email within 72 hours of becoming aware of the breach, and will provide details of the nature of the incident, the data affected, and the steps being taken to mitigate harm.
You can also help protect your account by using a strong, unique password, enabling any available two-factor authentication features, not sharing your login credentials with others, and logging out of your account when using a shared or public device.
Section 7
Your
As a player on the 7777bt Platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected]. We will respond to all valid requests within 30 days.
Right of Access
Request a copy of all personal data we hold about you, along with information about how it is being used.
Right to Rectification
Ask us to correct any inaccurate or incomplete personal data we hold about you without undue delay.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to legal retention obligations.
Right to Restrict Processing
Ask us to pause processing your data while a correction request is pending or while you contest our legitimate interest for processing.
Right to Data Portability
Receive a machine-readable copy of the data you provided to us, so that it can be transferred to another service provider of your choice.
Right to Object
Object to processing carried out on the basis of our legitimate interests, including profiling for personalisation and direct marketing at any time.
Requests to exercise your privacy rights must be submitted in writing to [email protected]. To protect against fraudulent requests, we may ask you to verify your identity before processing the request. We will not charge a fee for reasonable requests; however, we reserve the right to charge a reasonable administrative fee for requests that are manifestly unfounded or excessive.
Please note that some rights are subject to limitations. For example, the right to erasure does not override our legal obligation to retain financial and identity records for the minimum statutory period. Where we are unable to fulfil a request in full, we will explain the reasons in our response.
Section 8
Contact and
If you have any questions about this Privacy Policy, wish to exercise a privacy right, or have a concern about how your personal data is being handled by 7777bt, please reach out to us using the details below. We take all privacy enquiries seriously and aim to resolve them promptly and transparently.
Privacy & Data Enquiries
For all data subject requests, privacy questions, and policy clarifications, email us at:
Please include "Privacy Request" in your subject line. Responses within 2–6 hours; full resolution within 30 days.
Live Support — 24/7
For urgent data concerns — such as suspected unauthorised access to your account — our live chat team is available around the clock, every day of the year.
Support provided in English. Response time: typically under 5 minutes during peak hours (Bangladesh Standard Time, UTC+6).
Policy updates: 7777bt may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the services we offer. When material changes are made, we will post a notice on the Platform and update the "Last updated" date at the top of this page. Continued use of the Platform following such notice constitutes acceptance of the revised policy. We encourage you to review this page periodically. The current version of this Privacy Policy was last updated in January 2026 and applies to all players on 7777bt.app.
Your Privacy, Our Priority
Explore 7777bt
Your data is handled with the same discretion we apply to every aspect of the 7777bt experience. Ready to play? Browse our games, review our responsible gaming tools, or get answers in the FAQ.
18+ only. Gambling can be addictive. Play responsibly. All transactions in BDT.